Fairness Obsession

            When I encounter with my relatives most of the time they give me suggestion to apply fairness cream on my skin. My small school kids many times ask me, “Maam are u from Africa? Why you are so black?.” As if being a black is a crime. Some smart one already gave me a suggestion to use fairness cream and some beauty tips to become fairer. I don’t know why Nepali are so obsessed with fairness although all most half of the country is brown. We can say we all Nepalese are brown in comparison with white Europeans and American world.

         However, I find Nepalese society so racist. We never think seriously why only fair is lovely, not black? Why is an advertisement of fairness cream increasing day by day? Why those advertisements always link fairness and beauty? Beauty is so subjective thing. I cannot say only white Angelina Joly is beautiful. For me, Lupita Neong'o is as beautiful as Angelina. Beauty is a subjective thing I already said. But in this brown country, we are searching for white beauty.  What an irony? Sometimes I am amused by our advertisement industry. They link fairness with confident and blackness with low self-esteem. Skin color has nothing to do with confidence. But our advertisement industry forcing the young generation towards forceful fairness although our heart is brown.

         I never think our society as racist as those societies where racism is supposed to be in existence. Still, I encounter many questions only because I am darker than others. In one interview Arundhati Roy shared her feelings like this, “ I was the worst thing a girl could be: thin, black and clever.” Here in our society too sometimes I realize why she told that. Because each day we are forced to be fairer. We can see the effect of these things in our small kids. Even they take black skin as ugly although they are unknown what really beauty means. And some of the teenagers apply a thick layer of fairness cream in early age because they want to be as white as others. Some people can argue this is all about personal choice. But I cannot take it only a personal choice. In fact, fairness is all about the western concept of beauty. So, why are we obsessed with fairness? Indeed we all are brown, we have a brown heart, brown South Asian heart.